Tuesday, May 17, 2016

How To Add More Depth With Free and Paid Music - Basic Filmmaker Ep 186

     Here I am again, working my ass off editing the 146 videos for my latest course on Basic Filmmaker University, constructing quizzes, downloadable materials and more.

     I just got done editing a piece about using music, as many have asked me about this.

     SCREEEECCCHHH!!!  The following hard right turn I took when you weren't expecting it will make sense in a minute... 

     Here's a little secret - I have this irresistible urge, when I make a video, to share it right the hell NOW!

     A lot of creators I know make enough videos MONTHS in advance to stay ahead of the game.  One guy I know always has the NEXT 6 MONTHS of videos ready for his channel! WHAT!?

     I just can't do it!  I know - I tried - and failed.  When I finish a video, it's usually in response to A LOT of requests, so I want to post it NOW, NOW, NOW!

     I'm told I should have a posting schedule based on metrics of views. Ya know, find out what day gets you get the most views when you post something on YouTube, Facebook, Twitter, Google+, Instagram, Pinterest, and so on.  Then, post things on those days.  It's called a posting schedule.

     Yep, correct, 10-4. roger, gotcha, communication acknowledged.

     Well, not really.  MAKE IT NOW! POST IT NOW!

     I wondered why I suffer from this supposed malady, and concluded it's because someone, usually a lot of someone's, asked me a question.  And they don't want to sit around and wait for me to answer their question on the day or week or month they happen to "fit into my posting schedule."

     These people happen to have a problem they would like to solve at the given moment they ask it, and I don't like keeping them waiting, while they continue to mire around in their problem.

     Maybe a bit over dramatized, but there they are on the side of the road with a flat tire, I drive up, they ask for help, I say OK, drive off, and get back to them in a few days.

     I would feel utterly shitty about that.

     SCHREECCCH!!! Right turn executed, another, and another. Yay! We're back heading in the right direction again!

     So here I am again, saying to myself, "Ya know, a lot of people have asked me about this music thing. That's why I'm putting a whole section on music in the course.  Oh what the hell, let's also make a short version for my YouTube channel and get it posted too!"

     Yeah, it's weird huh?  

     I'm working my real filmmaking gig, a university, a gigantic course, and 40 other things that need to get done right the hell now, and right in the middle of that, I decide to shoot and edit YET ANOTHER video.

     And that's the point of the video - to help those who asked questions about music in a video.

     I guess I should have saved you some time and simply said, "I made this as I'm a sucker for someone who needs help. The End. Fade to Black." :)

                         My Best,

                         The Basic Filmmaker

p.s. If you wonder what all these links are, I am testing something.




Sunday, May 15, 2016

Creating Great YouTube and Social Media Titles - Basic Filmmaker Ep 185

     As I am burning the midnight oil on the last touches for the new Basic Filmmaker University, and the shooting on the first course, How To Succeed on YouTube (which is something like 146 videos!), I had some unanswered questions.

     This thing is a monster, and now I know why no one has ever created an A-Z YouTube course.  If I charged just for the time I put in this one course, it would not be affordable to most.

     It's not the amount of video time, it's the amount of quality information delivered that can be used.  For me, that just means I've pretty much nailed it, which I'm always happy with.

     Anyway, one of the last things to wrap up a course section was on titling YouTube videos.  There is a knack to this, and after much research on my part, I found there really is what you could call a good return on investment.

     In other words, good titles can be proven to get more clicks and views than those that are not titled well.

     Researched, proven, I have the data, done!

     OK, but how to do I teach someone this "knack" for good video titles. Hell, I'm still learning this myself!

     Well, out of the blue I fell across this Headline Analyzer

     Oh, and did I mention it's FREE!

     This piece of technology has scoured through zillions of posts and social media to see what the most clicked on things are.  Then, coupled with some analytics such as having certain words in the title, you end up with a working tool for creating awesome titles, which have a better chance of being clicked on.

     Of course, no computer system is going to tell us the best of anything, but it's a great place to start for someone interested in creating better titles that attract viewers, and hopefully subscribers.

     Worst case, it makes someone interested in attracting viewers to think about it, before they go off and title their video MY FIRST 2-PASS PROJECT.MP4, when it's a beautiful video filled with tips about using a drone to film weddings.

     Sure enough, my premise was correct, titles are important.  And this video shows how to get started at creating great titles for your videos.

     Of course, when they get to your video, hopefully you deliver what the title said you would. :)

                         My Best,

                         The Basic Filmmaker

How Good Is Good Sound (Stoney Edge) - Basic Filmmaker Ep 184

Getting good sound is not all about spending money.

Ever listen to an old radio show from the early 30's or 40's?  Wow!  Sounds really good.

The reason it sounds so good is because they used the basics - keep the mic close to the mouth for the best sound.

Although this video shows a cheap Stony Edge desktop mic, it also shows that as long as you keep the mic close to your mouth, and set the levels properly so it's not over peaking or under peaking, chances are it will sound pretty good.

And that pretty much goes for any mic, expensive or not.

                         My Best,

                         The Basic Filmmaker

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