As I am burning the midnight oil on the last touches for the new Basic Filmmaker University, and the shooting on the first course, How To Succeed on YouTube (which is something like 146 videos!), I had some unanswered questions.
This thing is a monster, and now I know why no one has ever created an A-Z YouTube course. If I charged just for the time I put in this one course, it would not be affordable to most.
It's not the amount of video time, it's the amount of quality information delivered that can be used. For me, that just means I've pretty much nailed it, which I'm always happy with.
Anyway, one of the last things to wrap up a course section was on titling YouTube videos. There is a knack to this, and after much research on my part, I found there really is what you could call a good return on investment.
In other words, good titles can be proven to get more clicks and views than those that are not titled well.
Researched, proven, I have the data, done!
OK, but how to do I teach someone this "knack" for good video titles. Hell, I'm still learning this myself!
Well, out of the blue I fell across this Headline Analyzer.
Oh, and did I mention it's FREE!
This piece of technology has scoured through zillions of posts and social media to see what the most clicked on things are. Then, coupled with some analytics such as having certain words in the title, you end up with a working tool for creating awesome titles, which have a better chance of being clicked on.
Of course, no computer system is going to tell us the best of anything, but it's a great place to start for someone interested in creating better titles that attract viewers, and hopefully subscribers.
Worst case, it makes someone interested in attracting viewers to think about it, before they go off and title their video MY FIRST 2-PASS PROJECT.MP4, when it's a beautiful video filled with tips about using a drone to film weddings.
Sure enough, my premise was correct, titles are important. And this video shows how to get started at creating great titles for your videos.
Of course, when they get to your video, hopefully you deliver what the title said you would. :)
The Basic Filmmaker